Our Mission
Lane 4 Management exists to build commercially sustainable careers for up-and-coming and high-performing athletes.
We believe that developing an athlete’s career requires more than results in the pool, on the track, or in the field — it requires a holistic approach that balances performance, personal growth, and professional development.
Our mission is to provide structured, strategic representation that supports the athlete as a complete individual, ensuring their long-term success both on and off the field.
Our Process
Our athlete-first philosophy means every decision prioritises the individual’s career trajectory, personal development, and long-term reputation.
Athlete Assessment – Reviewing performance, goals, and potential
Brand Alignment – Identifying sponsorships that fit the athlete’s values
Sponsorship Outreach – Connecting athletes with the right brands
Contract Negotiation – Securing fair and sustainable agreements
Partnership Management – Supporting activation and measuring success
Fayth brings experience in high-performance and community sport, having worked closely with national champions and emerging athletes across New Zealand. Her background combines hands-on knowledge of athlete development with commercial strategy, bridging the gap between performance and sponsorship opportunity.
Fayth established Lane 4 Management to provide the level of representation she saw missing in Olympic pathway sport — one that supports athletes as complete individuals, balancing performance, personal growth, and long-term commercial success.
Founder
Our Positioning
Lane 4 Management is a boutique agency.
We intentionally represent a limited number of up-and-coming and high-performing athletes to maintain high standards, strategic focus, and personal oversight.
Our objective is not volume. It is quality, alignment, and long-term impact.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!